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Kyle Lieberman

Photographer & DP

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This Way!
This Way!
Black and white split image of Hilary Knight in a Red Bull beanie. On the left, she smiles, holding the beanie. On the right, she stands against a metal wall, looking to the side, holding a can, wearing a jacket and jeans. The photo was taken by action and advertising photographer Kyle Lieberman.
Close-up of the front grille and headlights of a black Ford Raptore truck at sunset, with warm sunlight creating a dramatic, golden glow on the vehicle. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled.
A black Ford Raptor pickup truck is parked on a dirt road in a sunlit mountainous landscape, casting a long shadow. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled. The sky is clear and the mountains in the background are slightly hazy.
A woman wearing a paint-splattered apron holds a paintbrush while painting outdoors; next to her, a close-up shows a tube of oil paint in the pocket of her colorful apron. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled.
A person in outdoor gear stands on snowy rocks near a cliff, while the adjacent close-up shows water droplets on the brim of their hat. The image has a moody, adventurous feel. Photo by outdoor adventure photographer, Kyle Lieberman who is based in UT and represented by Unrivaled creative production company.
Two people in athletic clothing climb a wet, rocky slope in a forest in the blue Mountains while water splashes around them, creating dynamic motion and droplets in the air. Outdoor adventure photographer, Kyle Lieberman, photographed the team for Arcteryx.
A person in a white long-sleeve shirt and black vest is hiking or climbing in a cave, holding trekking poles, with motion blur emphasizing dynamic movement. Outdoor adventure photographer, Kyle Lieberman, photographed the team for Arcteryx.
A motorcyclist performs a high jump off a dirt ramp at sunset in an event for Red Bull, with dust in the air and three people watching nearby. The scene is set outdoors with hills and trees in the background. Outdoor adventure photographer, Kyle Lieberman, photographed the team for Red Bull.
Two firefighters in full gear and helmets crawl through a smoke-filled, dimly lit room, beams from their helmet lights cutting through the haze. One firefighter grips an axe on the floor in the foreground. Advertising and commercial photographer Kyle Liberman photographed the fireman for a big campaign. Represented by Unrivaled, a creative production company.
A composite image: left side shows a person in baggy clothes and chunky shoes posing under vertical neon lights; right side shows a close-up silhouette of another person with dramatic backlighting highlighting their profile. Advertising and commercial photographer Kyle Lieberman photographed the both images for an apparel campaign. Represented by Unrivaled, a creative production company.
A person wearing a futuristic helmet and visor stands in a hazy, colorful light. The image is blurred and features double exposure, creating a surreal and abstract effect. Advertising and commercial photographer Kyle Lieberman photographed the skier for an advertising campaign. Represented by Unrivaled, a creative production company.
Hockey player Mitch Marner skates across an ice rink, illuminated by overhead lights, with mist or fog surrounding the scene in a dramatic, black-and-white setting.
Hockey player Hilary Knight in a blue, red, and white Red Bull jersey with KNIGHT and a Red Bull logo on the back looks over their shoulder. They wear a helmet with the Red Bull logo and have long hair visible under the helmet. The photo was taken by Unrivaled photographer, Kyle Lieberman.
Split image: Left side shows a close-up of a mountain biker in colorful gear and helmet, with a motion blur effect. Right side shows a rider doing a wheelie on a dirt bike across a barren landscape in black and white. Advertising and commercial photographer Kyle Lieberman photographed the both images for an apparel campaign. Represented by Unrivaled, a creative production company.
A split black-and-white image: on the left, a person in a hoodie gazes into the camera with bead decorations in their hair; on the right, a close-up of a horse’s eye and part of its face. Advertising and commercial photographer Kyle Lieberman photographed the both images for an apparel campaign. Represented by Unrivaled, a creative production company.
A person wearing a hat sits on a horse, illuminated by a spotlight in the darkness, surrounded by tall grass. The rest of the scene is completely black, emphasizing the figure and horse. Advertising and commercial photographer Kyle Lieberman photographed the both images for an apparel campaign. Represented by Unrivaled, a creative production company.
A man in a jacket and cap stands outdoors at sunset with his hands in his pockets. Behind him is a white Mercedes G Wagon with the back door open, parked on a grassy area near mountains. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled.
A person in a white outfit rides a black BMX bike against a concrete wall while wear a Swatch watch. A close-up shows their wrist wearing a colorful patterned Swatch watch with a gold face and white band featuring blue, yellow, and black designs. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled.

Project 243

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For this personal project, photographer Kyle Lieberman teamed up with a stylist to build a fashion editorial around a single song — translating its mood into a neon-soaked, near-cyberpunk world of blue-lit corridors, platinum hair, shattered glass, and layered futuristic streetwear. The shoot is a return to image-making for its own sake: no brief, no client, just track on repeat and a visual world built to match. Based between New York City and Salt Lake City, Lieberman is a commercial photographer and director of photography known for automotive, motorsports, and outdoor lifestyle work, bringing a grit-forward aesthetic to campaigns shot from studio to mountain to desert.

Role: Photographer

Person with a short blonde bob haircut wearing large, dark sunglasses and a black top, shown in profile against a softly lit, gradient background with teal and orange tones. Commercial photographer Kyle Lieberman shot the image and is represented by Unrivaled, a creative production company.
A person stands in a dimly lit hallway with blue neon lights on the walls and ceiling, holding their head with both hands and looking upward, creating a dramatic, futuristic atmosphere. Commercial photographer Kyle Lieberman shot the image and is represented by Unrivaled, a creative production company.

Ford

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Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo behind the wheel of the Ford F-150 Raptor R in California’s Mojave Desert. Lieberman delivered campaign stills alongside the short film directed by Trevor Paperny of Field Unit, capturing Ricciardo, nicknamed “Honey Badger”, as Ford expands its motorsport storytelling ahead of its 2026 Formula 1 return. he project extends Ford’s “Ready Set Ford” global platform and coincides with Ricciardo’s role as Global Ford Racing Ambassador, arriving as Ford prepares for its 2026 return to Formula 1 with Red Bull Powertrains.

Role: Photographer

A Ford pickup kicks up a trail of dust as it drives along a dirt path through a rugged, sunlit desert landscape, with rocky terrain and sparse vegetation visible. Kyle Liberman captured the image for Ford with Widen Kennedy leading creative. Kyle is represented by Unrivaled is an top automotive photographer.
Close-up of the front grille of a Ford truck with bold FORD lettering and illuminated lights above the grille, captured in black and white. Kyle Liberman captured the image for Ford with Widen Kennedy leading creative. Kyle is represented by Unrivaled a creative production company and is an top automotive photographer.

Nightstick

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Kyle Lieberman, a New York and Salt Lake City based commercial photographer and director of photography, shot an advertising campaign for Nightstick, the global professional lighting brand designed for law enforcement, firefighters, military, industrial workers, and outdoor professionals. The campaign showcases Nightstick’s flagship LED lighting products, including tactical flashlights, headlamps, weapon lights, and scene lights. Lieberman led photography and lighting direction across the shoot, delivering still imagery built around the brand’s “Life Depends on Light” positioning. The work extends Lieberman’s commercial portfolio of sports, lifestyle, and gear-focused campaigns for clients including Red Bull, Audi, Ford and Arc’teryx among others.

Role: Photographer

A firefighter in full gear, including helmet and gloves, stands indoors by a window, holding an axe and looking outside. Sunlight streams in, illuminating part of the scene. Advertising and commercial photographer Kyle Liberman photographed the fireman for a big campaign. Represented by Unrivaled, a creative production company.
Two firefighters wearing full gear and oxygen tanks work in a smoky environment, using flashlights to navigate. The name Lopat is visible on one uniform, and stairs can be seen behind them. Advertising and commercial photographer Kyle Liberman photographed the fireman for a big campaign. Represented by Unrivaled, a creative production company.

Hyundai 

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Photographer Kyle Lieberman shot a commercial campaign for Hyundai, producing both still imagery and video on location in Utah. Drawing on his background in automotive, motorsports, and outdoor lifestyle work, Lieberman captured the vehicle against Utah’s high-desert and mountain landscapes, delivering a campaign rooted in his signature grit-forward aesthetic. The Hyundai project sits alongside Lieberman’s broader automotive portfolio for clients including Ford, Audi, Toyota, and Polaris, reinforcing his position as a go-to photographer for performance and lifestyle automotive campaigns.

Role: Photographer & DP

A winding road curves through lush green mountains under hazy sunlight, with a red car driving along the road and distant mountain ranges visible in the background.Photo by automotive photographer Kyle Lieberman, a Salt Lake City, UT commercial advertising photographer who is repped by the best production company, Unrivaled.
Clients

Audi, Arc’teryx, Nike ACG, Ford, Porsche, Red Bull, Polaris, Hyundai, SEG, BRP, Smith Optics, Giro, Specialized, Wall Street Journal, Classic Ford Broncos, Armada, Faction, Bose, Swatch, Nos, 100%, Tag Heuer, Anheuser Busch, Honda, Toyota, ESPN, Vans, Rumpl, Mercedes Benz, Fizik, Merrell, Osprey, Asics, Brooks, Saxx, GH Bass, Club Monaco, Avion Tequila, Georgio Armani, Black Sheep Cycling, Ally Outdoors, Copperfit, Radian, BAPE, PNW Components, YT, Luminox.