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Sofia Jaramillo

Sofia Jaramillo Shoots For Paka Apparel

Two people with backpacks balance on rocks by a lake in a mountainous forest area. One person walks ahead with arms outstretched, while the other follows closely behind. Pines and rocky hills are in the background. Two people wearing outdoor jackets and backpacks stand on rocky terrain, looking at each other and smiling, with a mountainous landscape and sparse trees in the background under a clear sky. Two hikers with backpacks pose together in a forest. In one image, they look upward smiling; in the other, they sit relaxed against a large tree with mountains and a lake in the background.

Photographer Sofia Jaramillo set out into the rugged terrain to elevate PAKA Apparel’s message of high-performance, sustainable apparel through cinematic lifestyle advertising that bridges nature and authenticity. With sweeping rock vistas, golden late-afternoon light, and models immersed in genuine adventure, the shoot captures the brand’s ethos: gear built to move with you, respect the planet, and celebrate the freedom of outdoor exploration. Every frame conveys texture, motion, and intention — from the wool-blend layers catching breeze on a sandstone ridge to a solitary trekker silhouetted at dusk. This work positions Jaramillo among the leading adventure and lifestyle photographers for brands that blend story and substance.

If you are interested in learning more about Sofia’s work, get in touch with one of our producers.

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