Les Schwab’s Dean Tires needed a photographer who could make all-terrain capability look lived-in rather than staged — so Travis Gillett took the shoot to the ranch. Known for his documentary work with King Ranch Saddle Shop, Tecovas, and working outfits across the American West, Travis captured Dean’s Back Country line where it belongs: in mud, gravel, and a full day’s labor. It’s product photography that reads as real work, from a photographer who’s spent years earning that authenticity.

Role: Photographer

To prove Les Schwab’s Dean Tires, Travis Gillett picked a surface that doesn’t forgive: a boat ramp at the waterline. Dean’s Back Country line is engineered for slick, unstable ground, and Travis framed a new pickup exactly where traction has to earn it — turning a working location into a proving ground. It’s all-terrain capability shot as fact, not claim.

Role: Photographer

Not every tire is built for the back-country, some are built for the everyday, and that’s Caldera. Travis Gillett shot Les Schwab’s Caldera line, the retailer’s in-house, all-season value brand engineered for daily drivers, CUVs, and light trucks.

Role: Photographer

Les Schwab’s Mazama line covers the most ground of any tire the retailer builds and Travis Gillett shot it that way. Mazama is Les Schwab’s exclusive in-house brand, designed and engineered by the company’s own tire professionals and built across the full range of how people actually drive.

Role: Photographer

For Les Schwab’s Mazama brand, photographer Travis Gillett ran a Rivian across open sand dunes to shoot all-terrain lifestyle imagery built around the Mazama Open Range A/T.

Role: Photographer