Les Schwab Dean Tires
Travis Gillett shot Les Schwab’s Dean Tires where the brand earns its name: out on the ranch. Dean’s Back Country line is built for the mud, gravel, and back-road punishment of real working land, and few photographers know that world like Travis, a documentarian of cowboys, ranchers, and working outfits from South Texas to the Pacific Northwest. Shooting on natural light and real terrain, he framed the tires as working gear, not showroom props.
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