When top-tier commercial photographer and director Jonathan Hanson teams up with DeWalt, the renowned tool and power equipment brand, the result is a campaign that captures authentic moments, perfect for e-commerce photography, lifestyle marketing, and brand storytelling. Hanson’s approach blends on-location lifestyle photography with dynamic product visuals, showcasing DeWalt’s rugged tools in real-world environments. Drawing from his experience working with Craftsman and Porter‑Cable, Jonathan ensures each image reflects genuine use—capturing contractors, tradespeople, and DIY pros in action. This adds a layer of authenticity and relatability key to successful e-commerce content and product marketing.
If you are interested in learning more about Jonathan’s work, get in touch with one of our producers.