Sofia Jaramillo Photographs Adventure for Ford Bronco

Sofia Jaramillo’s latest campaign for Ford Bronco brings people, vehicles, and wild landscapes into a powerful visual narrative—one that extends far beyond conventional automotive advertising. Through her lens, adventure becomes a vehicle for inclusion, storytelling, and authentic connection. Whether it’s an SUV climbing rocky terrain or a rugged vehicle parked lakeside, Sofia infuses each shot with kinetic energy. You can almost feel the gravel under tires and the breeze rustle through the trees. Her masterful use of motion—like a slightly angled horizon or dust cloud in motion—transforms static product images into scenes of exploration.

If you are interested in learning more about Sofia’s work, get in touch with one of our producers.