Trail Running with Sofia Jaramillo For Ford Bronco

Two people wearing sunglasses and hats sit in the front seats of a car, smiling and looking back toward the camera. Sunlight streams in, and green scenery is visible through the windows right as they arrive for a trail run.

A runner in sports sunglasses and an orange shirt smiling on a trail during an epic running in Idaho. Right side shows him drinking from a water bottle, while a woman in outdoor gear stands by a Ford Bronco in the background.

Set against the dramatic backdrops of Idaho’s rolling hills and wide-open skies, Sofia Jaramillo captures the perfect fusion of graceful athleticism and the rugged spirit of the Ford Bronco for branded social spot for Bronco. Sofia Jaramillo is a commercial photographer, known for her dynamic outdoor and lifestyle imagery, bringing her expertise as a running photographer to every frame, blending spontaneous, authentic moments that tell a visual story of freedom, movement, and adventure. The series transports viewers into an exhilarating world where sport, nature, and community converge. Working with Unrivaled, a NYC and Baltimore production company, Sofia infused the shoot with an aesthetic that is fresh, energetic, and emotionally resonant—showcasing not just the motion of trail running, but the joy, camaraderie, and connection that define the outdoor experience. See the full project here.

If you are interested in learning more about Sofia’s work, get in touch with one of our producers.

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