Sofia Jaramillo Shoots Footwear For Keen

Two people sit by a tent in the woods, putting on colorful shoes. On the right, a close-up shows one person lying on the ground with legs raised, showing off the shoes against a blurred forest background at dusk.

Two people sit outdoors at dusk, one woman in a yellow hoodie playfully feeds a man lying back in casual clothes; in the second frame, she eats with a spoon, surrounded by camping gear and grass.

Photographer Sofia Jaramillo photographed a collaboration between KEEN footwear and Protect Our Winters (POW) called Nature Intervenes, a footwear campaign highlighting authentic, candid moments outdoors where people and landscapes intersect in cold weather conditions. The campaign was photographed by outdoor lifestyle photographer Sofía Jaramillo, whose style-driven footwear photography and extensive experience in the mountains and trails bring a bold, creative edge to outdoor industry marketing. Her imagery combines alliance member portraits, natural textures, and sweeping vistas, all treated in a monochromatic, earth-toned palette that elevates brand photography into something cinematic and authentic. At the center is the Whyser x POW shoe, a sustainable footwear design by artist Max Romey crafted with recycled materials, ethically sourced leather, and PFAS-free water repellency. For every pair sold, KEEN donates 1% of proceeds to Protect Our Winters, reinforcing the brand’s commitment to sustainability, climate action, and outdoor industry innovation.

If you are interested in learning more about Sofia’s work, get in touch with one of our producers.

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