Sofia Jaramillo Photographs Holiday Campaign For Bronco

The Ford Bronco Holiday Campaign shot by acclaimed automotive and outdoor adventure photographer Sofía Jaramillo, redefines what it means to capture rugged capability, seasonal joy, and authentic exploration in automotive photography. Based in Sun Valley, Idaho, Jaramillo brought her signature documentary-inspired approach to this social media campaign for Ford Bronco, infusing every frame with natural moments and the raw beauty of winter landscapes. Rather than relying on traditional car photography tropes, the campaign tells a visual story of freedom, movement, and connection, showcasing the Bronco’s performance in snow-covered terrain, interaction with real drivers, and moments that feel true to life.

Through a series of striking images set against dramatic winter backdrops, snow-capped mountains, frosted pine forests, and open roads, Jaramillo’s work elevates the Bronco brand by capturing the spirit of holiday adventure in a way that resonates with audiences craving outdoor experiences, road trips, and genuine human interactions. The campaign’s visual narrative emphasizes the joy of seasonal traditions, from loading a freshly cut pine tree onto a vehicle roof to walking through snowy trails with a faithful canine companion, evoking emotional authenticity that goes beyond product showcase. This body of work is a testament to Jaramillo’s ability to blend high-end automotive photography with lifestyle storytelling, creating imagery that is not only visually rich but strategically aligned with modern brand marketing.

If you are interested in learning more about Sofia’s work, get in touch with one of our producers.