A New Winter – Personal Work from Photographer Sofia Jaramillo

Winter sports have long been cast in a particular image—one shaped by glossy magazines, vintage postcards, and films that often reflected a narrow, Eurocentric vision of who belongs on the mountain. Sofia Jaramillo’s, A New Winter, sets out to change that.

This powerful project reimagines the early visual history of skiing in the United States, peeling back the layers of tradition to expose the exclusion baked into its imagery. In revisiting these origins, A New Winter doesn’t just critique the past—it offers a bold re-visioning of the future.

By centering people of color in its reinterpretations of iconic winter sports imagery, the project disrupts the long-standing stereotypes that have shaped ski culture. It challenges the notion that the slopes are reserved for a privileged few and opens the door to a more inclusive, dynamic, and representative story.

Ultimately, A New Winter invites us to rethink what winter sports can look like—and who they’re for. It’s not just a reflection on history; it’s a call to celebrate a culture in transformation.

If you are interested in learning more about Sofia’s work, get in touch with one of our producers.