Elizabeth Weinberg
Los Angeles
Golden State of Mind is a lifestyle-driven campaign for Dockers that captures the spirit of California through a modern, human lens. Blending documentary realism with a refined commercial aesthetic, the project follows a cast of real individuals navigating everyday moments—sunlit streets, coastal escapes, and in-between spaces that define life on the West Coast. Weinberg’s direction leans into natural light, spontaneous performance, and an unobtrusive camera style, allowing authenticity to lead. The result is a series of motion assets that feel effortless yet intentional, elevating Dockers’ timeless apparel within a contemporary lifestyle context.
Role: Director
Los Angeles director Elizabeth Weinberg brings a human-centered approach to her work for Amazon Echo, crafting a campaign that focuses on the everyday moments shaped by technology. Blending documentary-style visuals with a clean, contemporary visual language, the project highlights how Amazon’s products and services integrate seamlessly into real life, supporting connection, convenience, and discovery.
Role: Director
Director Elizabeth Weinberg brings a grounded, human-first perspective to Lingo, a continuous glucose monitor designed to help people better understand their bodies in real time. Weinberg’s observational style strips away clinical distance, instead focusing on real people, subtle behaviors, and the quiet decisions that shape how we live and feel each day. The result is a campaign that feels less like traditional healthcare advertising and more like a reflection of real life, honest, approachable, and emotionally resonant.
Role: Director
Elizabeth Weinberg reimagines the launch of the GT-2160 through a distinctly human, West Coast lens. Originally rooted in early-2010s running innovation, the GT-2160 draws from the technical design language of the GT-2000 series, blending a sleek, layered aesthetic with GEL cushioning and a sculpted, segmented sole. Weinberg’s direction translates that heritage into something contemporary and lived-in—capturing real people in motion across sunlit streets, open landscapes, and transitional moments that define everyday life.
Role: Director
Elizabeth Weinberg partnered with Rivian to document an authentic road trip experience, bringing her signature lifestyle sensibility to the automotive world. Rather than relying on polished studio setups or scripted moments, she captured the journey as it unfolded, the quiet mornings, the spontaneous detours, the golden-hour pit stops, and the easy intimacy between passengers and the open road.
Role: Director
Elizabeth Weinberg is a Los Angeles based director known for crafting intimate, human-driven stories that live at the intersection of documentary and cinematic storytelling. Her work is grounded in observation—finding meaning in small, unscripted moments—and elevating them through a refined visual language that feels both natural and intentional. With a background in photography, Elizabeth brings a sharp eye for composition and an instinct for performance to every project. She creates environments where subjects feel at ease, allowing for authentic, emotionally resonant performances that translate seamlessly on screen. The result is work that feels lived-in rather than staged—honest, textured, and deeply relatable. Her directing approach balances looseness with control. She embraces spontaneity on set while maintaining a clear narrative vision, shaping stories from initial concept through edit and final grade. Whether working with real people or talent, her focus remains the same: uncovering truth and building connection through story.
Amazon, Dockers, Asics, Lingo, Rivian, Apple, Google, Netflix, Instagram, Levi’s, Nike, Airbnb, Uber, Dropbox, Squarespace, Mailchimp, Spotify, Adobe, Microsoft, Target, J.Crew, Madewell, Outdoor Voices, Everlane, Patagonia, REI, Away, Glossier, Warby Parker