Nathan Colby brings cinematic storytelling to the International Spy Museum with a campaign that trades traditional museum advertising for something far more immersive: a full-scale spy thriller compressed into a commercial format. Set against the architecture and atmosphere of Washington, D.C., the film drops viewers directly into a world of surveillance, tension, and high-stakes intrigue, capturing not what the museum is, but what it feels like. The production scale reflects that ambition. From large-format camera setups and long-distance shots to practical effects, police-assisted logistics, and elevated rigging, every element is engineered to deliver realism and cinematic scope.

Role: Director & Editor

Directed by Nathan Colby and produced by Unrivaled, this branded campaign for Superior Plus Propane reimagines energy advertising with a blend of cinematic storytelling and character-driven humor. Anchored by two spots—“Talking Propane” and “Propane Proud”—the campaign follows an overly enthusiastic technician whose deep knowledge of propane turns everyday moments into unexpected, comedic interactions, from local barbershops to backyard gatherings. Filmed on location in Maryland, the work leans into a naturalistic, film-inspired visual style, pairing grounded performances with sharp, conversational writing to create an authentic and approachable brand voice.

Role: Director

For Habit Supplements, Nathan Colby leans fully into his signature off-kilter comedic voice, delivering a campaign that reframes wellness marketing through absurdity, precision, and sharp visual craft. Rather than relying on the polished, aspirational tropes typical of the category, the work embraces unexpected humor and heightened scenarios to make the product and its benefits, stick. The concept is simple at its core but elevated through execution: exaggerated, slightly unhinged moments that mirror the everyday pursuit of better habits, pushed just far enough to feel both relatable and ridiculous. Colby’s strength lies in that balance, grounding each scene in real human behavior while dialing up the tone through pacing, performance, and visual detail.

Role: Director & Editor

For Brothers Services Company, Nathan Colby transforms a traditionally utilitarian home services brand into something far more engaging using character-driven comedy and cinematic craft to reframe how audiences connect with everyday maintenance. Rather than leaning on predictable “before and after” messaging, the campaign introduces a heightened, slightly absurd world where the stakes of homeownership are pushed just far enough to become memorable. At the center of the work is performance. Colby builds the concept around relatable human behavior, stress, urgency, and the small chaos of things going wrong at home, then amplifies it through precise comedic timing and grounded, authentic casting. The humor never feels forced; it’s observational, rooted in real experience, and elevated through direction.

Role: Director & Editor