Paka Apparel
About:
In this outdoor adventure campaign for PAKÁ Apparel, adventure and apparel converge through the lens of photographer Sofia Jaramillo. Set against wild-landscapes and paragliding, Jaramillo captures the brand’s core identity known for performance gear rooted in ethical sourcing and inclusive outdoor culture. The photography showcases hiking, trekking, and paragliding while wearing PAKÁ’s apparel, underlining the themes of exploration, empowerment and connection to nature.