Sofía Jaramillo
Photographer
Ford Bronco Holiday Campaign
Automotive photographer Sofía Jaramillo, based in Sun Valley, Idaho, brings her signature blend of outdoor adventure and high-end automotive photography to this holiday campaign for Ford Bronco. The project showcases Bronco’s rugged capability across dramatic winter landscapes, real drivers, and authentic moments of exploration. Jaramillo’s documentary-inspired approach elevates the Bronco narrative beyond traditional car photography. The result is a visually rich campaign built for brands seeking premium automotive adventure photography that resonates with audiences who crave freedom, movement, and the open road.
Role: Photographer
FORD BRONCO
For her work with Ford Bronco, Sofía Jaramillo crafted a visual story rooted in exploration, utility, and lived experience. As a Team Bronco™ Ambassador, she approaches the vehicle not simply as a subject, but as an active part of the journey, integrated into the environments and moments that define time spent outdoors. Blending her commercial expertise with a documentary sensibility, Jaramillo uses the Bronco as a means to access remote landscapes and real experiences, allowing the imagery to unfold organically. The project highlights the vehicle’s capability while staying true to her broader focus on authenticity and representation, offering a perspective on adventure that feels expansive, inclusive, and grounded in real use rather than spectacle.
Role: Photographer
ABOUT SOFIA
Sofía Jaramillo is a Colombian-American visual artist based out of Idaho and Wyoming. Her work focuses on the intersection between athletes and the environment. Her mission is to tell the stories she wished she’d seen as a kid. Jaramillo got her start in photography working for media outlets like The New York Times, The Guardian and the Associated Press. Additionally, Jaramillo is a film director, and her recent film, Wading For Change, was accepted into various film festivals such as Mountain Film and BANFF.
The North Face, National Geographic, Arc’ teryx, Patagonia, Keen, Stetson, Ford, Free People, Dick’s Sporting Goods, Travel + Leisure, Outside Magazine