Sofia Jaramillo Captures Paka Apparel’s Latest Release

A person wearing a helmet and harness runs on a grassy hilltop, preparing to launch a yellow paraglider, with mountains and a cloudy sky in the background.

A person in outdoor gear and a helmet stands on a dry grassy hill, holding paragliding equipment and smiling. Mountains and a blue sky with scattered clouds are visible in the background.

Sofia Jaramillo, an award-winning outdoor and adventure photographer, brings her signature storytelling style to PAKA Outdoors, capturing the brand’s balance of sustainability, performance, and exploration. Set against expansive natural beauty, the campaign highlights PAKA’s lightweight yet durable apparel designed for movement, connection, and confidence outdoors. Jaramillo’s imagery immerses viewers in the textures of real adventure—sunlight breaking through alpine ridgelines, hikers navigating rolling hills, and the effortless joy of exploring wide-open spaces. The result is a vibrant visual language that celebrates not only the gear but the spirit of those who wear it.

Jaramillo is represented by Unrivaled, a full-service creative production company and artist management studio based in New York. Unrivaled brings an unparalled commitment to authentic, cinematic storytelling for outdoor and lifestyle brands. From concept development and casting to on-location production and post, Unrivaled’s team ensures every detail aligned with each projects specifications. Together, Sofia Jaramillo and Unrivaled deliver advertising photography that elevates outdoor apparel brands, blending editorial beauty with brand-driven purpose—positioning PAKA Outdoors at the forefront of sustainable adventure lifestyle marketing.

If you are interested in learning more about Sofia’s work, get in touch with one of our producers.

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