Paka Apparel
About:
Photographer and director Sofia Jaramillo brings her signature blend of authenticity, motion, and natural beauty to this outdoor apparel campaign for PAKA Apparel. Through her lens, Jaramillo transforms technical apparel into an emotional narrative of freedom and exploration, hikers in motion, soft light on textured wool, and wide-open landscapes that invite the viewer to breathe and explore. The result is cinematic lifestyle photography that reflects the heart of PAKA’s ethos: gear built for adventure and designed for good.