Sports Apparel Photographer, Fj Hughes Shoots for New Balance

Baltimore based sports apparel photographer, Fj Hughes, worked with New Balance lacrosse to capture the brands latest cleat release. Fj is known for his lifestyle, and sports imagery and was tasked with capturing the reimagined lacrosse speed cleat, the Burn X3 in collaboration with their sporsored athletes who are all professional lacrosse players. In this collaboration, FJ documented the refreshed design, featuring bold colorways and upgraded construction as part of New Balance’s “Made For Lacrosse” strategy. The campaign was shot in Baltimore and captures both the technical detailing of the cleat and its athletic performance context. FJ’s photographic style, characterized by authentic lighting, attention to product detail, and dynamic athlete positioning, helped elevate the BurnX3 launch, aligning precisely with the energy and innovation of the brand.

If you are interested in learning more about Fj’s work, get in touch with one of our producers.