Jonathan Hanson Directs For Onelife Fitness

The Jonathan and the creative team developed concepts using a production technique called match cutting to seamlessly show how real world activities and gym moments work together to improve our daily life. A match cut is a cut from one shot to another where the composition of the two shots are matched by the action or subject and subject matter.

The first concept, “Groceries,” shows the hero doing what everyone does when they get home from the store with a trunk full of groceries… grab and carry as many bags as possible. Our hero makes it from the car to the kitchen in one carry while we used match cutting to tie together shots of our hero carrying weights, illustrating how his work in the gym benefited this life moment. We worked with them to cast the perfect voice talent and then remotely record them from our offices in New York and Baltimore.

Get in touch with our team to set up an intro call and to walk through our process.