The Challenge
Jonathan Hanson had the opportunity to collaborate with Onelife Fitness, a prominent U.S. gym chain, on an innovative fitness marketing campaign to launch their New Year initiatives. Recognizing that health and fitness resolutions generate significant competition among gyms during this peak season, he wanted to stand out through engaging storytelling rather than competing on price alone. Jonathan and the Unrivaled production team crafted a narrative that emphasized the unique value Onelife Fitness offers to its members’ daily lives. By adopting a playful and accessible approach, we provided comprehensive social media content production and creative strategy services.
The campaign, titled “For Your Life,” was meticulously designed to resonate on various social media platforms, showcasing how Onelife Fitness enhances real-life moments through fitness. The end result was not just content but an experience that aligns with the motivational journeys of its members, underpinning the transformative impact of fitness with relatable, everyday scenarios. This approach not only differentiated Onelife Fitness in a crowded market but also reinforced its commitment to supporting personal health and well-being through our expert content production.
