Engaging New Fans With Sports Stars
New York director and photographer wrote and directed this social first series for Crocs latest slides release. Rooted in comfort and relaxation, the campaign focused on how athletes deserve to take a break, kick off their shoes and kick back in Crocs’ all-new Mellow Collection, the softest slides and flips to wind down after winning the day. We captured our featured athletes in ways that were authentic to the ambassadors interests and internet lives so fans connected through the lens of Crocs. We captured tough training sessions and juxtaposed them with imagery of relaxation while highlighting the features and benefits of the product.
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