A New Winter reimagines the story of winter sports culture in the United States by reflecting on its origins and historical images. This project revisits the early depictions of skiing, which often portrayed Eurocentric ideals and a narrow vision of who belongs on the slopes. By reimagining the first images of skiing in the United States, A New Winter challenges the stereotypes and exclusive culture perpetuated by these initial depictions, inviting us to expand our understanding of winter sports and celebrate its evolving culture. It seeks to disrupt traditional narratives, challenge stereotypes and promote representation in winter sports by placing people of color at the center of these images.
Sofía Jaramillo is a Colombian-American commercial and editorial photographer based in Sun Valley and Boise, Idaho.
The North Face, National Geographic, Arc’ teryx, Patagonia, Stetson, Ford, Free People, Dick’s Sporting Goods, Travel + Leisure, Outside Magazine