Photographed by Jonathan Hanson
About The Project:
For photographer and director Jonathan Hanson, his recent collaboration with Fanatics set out to capture the authentic spirit of game day, showcasing gear from the Baltimore Orioles and Houston Astros. He photographed the raw, unfiltered energy that defines sports culture. Instead of polished poses or overly produced moments, Hanson focused on real fans, real connections, and the emotions that make live sports unforgettable. Shot on location with a group of friends heading to a game, the photography leans into lifestyle storytelling the spontaneous moments that tell a deeper story.