Directed by Nathan Colby and produced by Unrivaled, this campaign for Superior Plus Propane brings humor and humanity to energy advertising through two cinematic spots—“Talking Propane” and “Propane Proud.” The series follows a well-meaning technician whose obsession with propane facts turns everyday encounters into comedic moments, from barbershops and dry cleaners to backyard parties. Shot on location in Maryland with a natural, filmic aesthetic, the work blends sharp writing, real performances, and authentic environments to position Superior Plus as both knowledgeable and approachable. With end-to-end production handled by Unrivaled, the campaign showcases the company’s expertise in branded storytelling, commercial production, and cinematic advertising for clients across the energy, lifestyle, and technology sectors.

Unrivaled handled everything from pre-production to production logistics, delivering a campaign that feels both cinematic and human.