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Travis Gillett

Travis Gillett For Poncho Outdoors

A man in a metal hard hat and brown work shirt uses a chainsaw to cut a log outdoors on the left, captured by Portland advertising photographer shoots for Poncho Outdoors; indoors, he sits facing the camera as sunlight highlights dust and wood particles. A man wearing a hard hat, light-colored shirt, and jeans sits on the ground next to a chainsaw and tree stumps during an advertising shoot produced by Unrivaled productions, a NYC based production company.

For performance apparel brand Poncho Outdoors, photographer and director Travis Gillett developed a series of visuals rooted in the real environments where the gear is worn and tested, the deep wilderness of the Pacific North West. Rather than isolating product in studio settings, Gillett placed the clothing into active work contexts, capturing individuals on the job, tools in hand and motion in frame.

The imagery blends documentary-style storytelling with commercial polish, emphasizing durability, functionality, and the everyday versatility of Poncho’s apparel. Through natural light, authentic activity, and composition that respects both subject and setting, the work elevates the brand’s visual identity across web, social, and retail platforms.

The resulting photography celebrates the spirit of outdoor labor itself, linking product to purpose in a way that feels grounded and genuine.

If you are interested in learning more about Travis’s work, get in touch with one of our producers.

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