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Warrior Sports
Collection Of Campaigns
Project Details
A still photograph from an advertising video production with Warrior Sports, show casing their Burn Warp Pro 2 lacrosse stick. Captured in studio by production company, Unrivaled.
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A still photograph from a photo shoot with Warrior Sports, show casing their newest lacrosse stick. Captured in studio by production company, Unrivaled.

Improving Brand Perception With Photography

Since its acquisition by New Balance in 2004, Warrior Sports has become a prominent name in lacrosse equipment. Tasked with developing content marketing solutions that adeptly integrate brand marketing, product marketing, and sales enhancement through third-party retailers, we leveraged our expertise in creative ideation and content production. Our photography production efforts focused on crafting some of Warrior Sports’ pioneering brand-centric advertising campaigns. We generated creative content tailored to team sales, sponsored athletes, and retailer-driven sales initiatives.

The campaigns featured below represent a collaborative journey over two years, showcasing advertising photographers and content production in the sports apparel sector, which has significantly propelled brand visibility and sales for Warrior Sports.

What we provided

Photography Production, Creative Direction, Post-Production

HOW WE DID IT

Our partnership resulted in improved brand perception with an 5x increase in positive sentiment in online conversations and increased product sales through both retailers and teams. We were able to create budget efficiencies across content production for both campaigns and their sponsored athlete’s social media channels.

Professional athlete Tucker Durkin for Warrior Sports. Photographed and produced by Unrivaled.
Professional athlete Tucker Durkin in an ad campaign for Warrior Sports.
Professional athlete in an ad campaign for Warrior Sports. She is a sponsored athlete for the brand and is featured in a most of their campaigns. Here she is photographed by Unrivaled.
Marie McCool is a professional athlete in an ad campaign for Warrior Sports. She is a sponsored athlete for the brand and is featured in a most of their campaigns. Here she is photographed by Unrivaled.
Grant Ament, a professional athlete, during a peak action moment that shows a close up of New Balance's latests footwear and sports cleat for lacrosse. Photographed and produced by Unrivaled in Baltimore, MD.
Grant Ament, a professional athlete, during a peak action moment that shows a close up of New Balance's latests footwear and sports cleat for lacrosse. Photographed and produced by Unrivaled in Baltimore, MD.
A close up of New Balance's latests footwear and sports cleat for lacrosse. Photographed and produced by Unrivaled in Baltimore, MD.
Marie McCool. Sports all star and team USA at USA LAX HQ in Baltimore.
An athlete sponsored by New Balances does footwork during a video production for the brand.
A close up of New Balance's latests footwear and sports cleat for lacrosse. Photographed and produced by Unrivaled in Baltimore, MD.
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Professional athlete, Zach Currier, photographed during an advertising photo shoot for Warrior Sports, a lacrosse company.
Professional athlete, Zach Currier, photographed for Warrior Sports during an ad campaign for the brand.
Professional lacrosse player, Zach Currier, photographed as part of an ad campaign for Warrior Sports, photographed in Baltimore by advertising photographer.
Professional lacrosse player, Zach Currier, who is sponsored by Warrior Sports in an advertising campaign.
A still photograph from a photo shoot with Warrior Sports, show casing their newest lacrosse stick. Captured in studio by production company, Unrivaled.
Professional athlete and lacrosse player Zach Currier.

Photography Production At Scale.

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