Jonathan Hanson worked with Croc’s internal team to co-write and direct a series of spots with leading NIL influencers. The brand wanted to go beyond their existing fan base and tap into the fervor surrounding college athletes and the world of sports. In a strategic move,  he worked with Crocs to collaborate with college-aged, sport-focused […]

Director and photographer, Jonathan Hanson, worked with CRAFTSMAN to create explainer content. Americans have been using CRAFTSMAN tools for generations and are apart of any do-it yourself tool bench. He worked with them as their e-commerce and social media video production partner, creating photography and explainer videos for their website and e-commerce retailers like Lowes […]

The Jonathan and the creative team developed concepts using a production technique called match cutting to seamlessly show how real world activities and gym moments work together to improve our daily life. A match cut is a cut from one shot to another where the composition of the two shots are matched by the action […]

Unrivaled is proud to provide full service production support for Warrior Sports newest product release. The marketing team at Warrior worked with Jonathan Hanson, one of our directors and photographers, to write and direct their latest spots. In the spirit of innovation and to address the concerns of athletes, Warrior worked with their sponsored athlete, […]