Few directors can balance dry wit with visual craftsmanship quite like Nathan Colby. Known for his sharp comedic instincts, Colby’s work lives at the intersection of humor, humanity, and cinematic polish. His recent campaign for Superior Plus Propane, produced by Unrivaled, is a perfect example of how he transforms everyday moments into memorable, laugh-out-loud brand stories.
Colby’s creative fingerprint is built around a few clear pillars: preparation, boldness, and visual craftsmanship. This reflects a director who treats every spot not just as an ad but as a mini-film, combining comedic rhythms with design-driven composition. While his resume covers both brand and narrative work, Colby is especially adept at commercials that lean into comedic character and situational humor, without sacrificing cinematic polish. The combination of “off-kilter” humor and “spots that look good” positions him as a director that agencies call when they want to stand out, not just in message, but in tone and execution. As Colby himself indicates, his work is for brands who ‘get’ that humor and craft can live together.
Colby has worked across multiple platforms, agencies, and brand categories—lifestyle, energy, tech—and continues to push into new territory. His online presence (site, Vimeo, Instagram) showcases his commercial campaigns alongside more narrative and experimental work, which speaks to his versatility and continued growth as an artist.
If you are interested in learning more about Nathan’s work, get in touch with one of our producers.