Los Angeles based comedy director, Nathan Colby, turned his signature off-kilter creativity into a standout commercial campaign for Habit Supplements, blending surreal visual storytelling with grounded brand messaging in 2024. At the core of the project is Habbie, a seven-foot-tall anthropomorphized vitamin bottle that brings a whimsical yet memorable visual identity to the Habit brand. Designed […]

  Director Nathan Colby brings cinematic scale and narrative intensity to this high-impact commercial for the International SPY Museum. Designed to feel less like a traditional museum ad and more like the opening scene of a spy thriller, the project immerses viewers in a world of intrigue, surveillance, and high-stakes action set against the architectural […]

When Superior Plus Propane and TBC Advertising set out to reintroduce the brand with humor, heart, and human connection, they turned to Unrivaled and comedy director Nathan Colby to bring their new campaign to life. The result is a pair of broadcast spots“Talking Propane” and “Propane Proud”, that reimagine energy advertising through the lens of […]

Few directors can balance dry wit with visual craftsmanship quite like Nathan Colby. Known for his sharp comedic instincts, Colby’s work lives at the intersection of humor, humanity, and cinematic polish. His recent campaign for Superior Plus Propane, produced by Unrivaled, is a perfect example of how he transforms everyday moments into memorable, laugh-out-loud brand […]