Nathan Colby Archives

Nathan Colby
Nathan Colby Directs Comedy Spot For Minute Rice

There’s a moment in production where you have to decide: do you play it safe, or do you fully commit to the bit? For our latest spot “Beepin’ Good” for Minute Rice and Planit, we committed to the bit. Hard. The Concept Three coworkers. Matching bowl cuts. An office break room. And a microwave that, […]

Three people in sweater vests and slacks dance energetically in an office break room with a checkered floor, kitchenette, and coffee area. Directed by Nathan Colby, a director at Unrivaled. Unrivaled is a New York City-based commercial production studio and artist management company built on one simple idea: great creative and flawless execution should never be mutually exclusive. Founded by a storied creative team, Unrivaled handles all production demands across video.

Nathan Colby
Nathan Colby Shares His 2026 Reel

Nathan Colby’s 2026 director’s reel showcases a distinct voice in commercial filmmaking, one rooted in comedy, character, and a sharp understanding of human behavior. Known for blending cinematic craft with comedic timing, Colby creates work that feels both elevated and disarmingly relatable. His approach often centers on subtle absurdity, grounded performances, and visual setups that […]

A family sits in a living room surrounded by towering stacks of empty pizza boxes. One person stands and gestures as others sit on the couch, all appearing overwhelmed by the boxes.

Nathan Colby
Nathan Colby Directors For Habit Supplements

Los Angeles based comedy director, Nathan Colby, turned his signature off-kilter creativity into a standout commercial campaign for Habit Supplements, blending surreal visual storytelling with grounded brand messaging in 2024. At the core of the project is Habbie, a seven-foot-tall anthropomorphized vitamin bottle that brings a whimsical yet memorable visual identity to the Habit brand. Designed […]

A person helps someone wearing a large, blocky costume with a smiley face and an H on the chest inside a cozy, warmly-lit room with film equipment and lights set up - produced by a NY creative production company.

Nathan Colby
Director Nathan Colby For The Spy Museum

Director Nathan Colby brings cinematic scale and narrative intensity to this high-impact commercial for the International SPY Museum. Designed to feel less like a traditional museum ad and more like the opening scene of a spy thriller, the project immerses viewers in a world of intrigue, surveillance, and high-stakes action set against the architectural […]

A person in a long coat stands alone in a dimly lit, wet alleyway at night, surrounded by dumpsters and illuminated by streetlights, with steam rising in the background.

Nathan Colby
Nathan Colby Directs New Spot For Superior Plus Propane

When Superior Plus Propane and TBC Advertising set out to reintroduce the brand with humor, heart, and human connection, they turned to Unrivaled and comedy director Nathan Colby to bring their new campaign to life. The result is a pair of broadcast spots“Talking Propane” and “Propane Proud”, that reimagine energy advertising through the lens of […]

A woman in a blue uniform stands in a dry cleaning shop in a commercial for Superior Propane which was produced by Unrivaled and directed by Nathan Colby.

Nathan Colby
Comedy Director Nathan Colby

Few directors can balance dry wit with visual craftsmanship quite like Nathan Colby. Known for his sharp comedic instincts, Colby’s work lives at the intersection of humor, humanity, and cinematic polish. His recent campaign for Superior Plus Propane, produced by Unrivaled, is a perfect example of how he transforms everyday moments into memorable, laugh-out-loud brand […]