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A shirtless man wearing sports gloves and shorts sits while holding a football, smiling at the camera. Captured by a sports advertising photographer, the black and white image features a corrugated metal wall in the background.

Jonathan Hanson
Director/Photographer

New York City

Learn More About Jonathan's Work
BIO
BIO
A boy and a girl, each wearing headphones, are focused on their tablets. Captured by NYC family lifestyle photographer Jonathan Hanson, the scene shows the girl in a hanging wicker chair with sunlight streaming in nearby.
A smiling child wearing Beats by Dre headphones is held upside down, bending forward with their head between their legs on a white patterned rug—a playful kids lifestyle moment captured by a Los Angeles commercial photographer in a cozy living room.
Split image: On the left, Jonathan Hanson, fashion lifestyle photographer in NYC, sits smiling on a bookshelf by a window. On the right, he relaxes on a couch with patterned cushions and greenery-themed wallpaper behind him.
A person in a bright blue sweater holds a yellow milkshake with a green logo. One image shows the drink close-up; the other captures the smiling person enjoying it outdoors—captured by New York's best advertising photographer.
A split image shows a young man blowing bubble gum and holding snacks beside colorful vending machines, and two people laughing as one pushes the other in a laundry cart at a laundromat—captured by New York advertising photographer.
A woman with tattoos poses in two scenes, captured by New York editorial photographer Jonathan Hanson: sitting on a washing machine in shorts and boots, licking a lollipop; and standing by a motorcycle in jeans and a sleeveless top inside a garage.
A young woman with long hair sits atop a washing machine in a laundromat, confidently gazing at the camera. Photographed by NYC advertising photographer Jonathan Hanson, this black and white image captures her effortless cool.
A split image: on the left, a tattooed couple shares an intimate, playful moment on a couch; on the right, shot by a fashion editorial photographer in New York, a smiling woman in white overalls gestures playfully atop a bed in a colorful room.
A woman in a vintage inspired patterned sweater and denim shorts stands beside a record player, placing a vinyl. She is in a cozy, sunlit room with plants and a shelf of records—captured by a Los Angeles fashion lifestyle photographer.
A young child smiles while eating crinkle-cut fries at a restaurant table, with a milkshake and fries in front of them. An adult sits beside the child, both enjoying their meal indoors, beautifully photographed by New York's best advertising photographer.
Side-by-side photos: on the left, a person with short dreadlocks and exposed shoulders looks at the camera, lit by green light; on the right, Tyreek Hill poses dramatically, captured by a Baltimore advertising photographer.
A cool young couple pose playfully in a laundromat in the fashion lifestyle shoot. The man stands in front while the woman hugs him from behind, both smiling. Captured by a New York lifestyle photographer, their casual vibes evoke the best of authentic, everyday moments.
Two people wearing Houston Astros shirts and smiling as they ride electric scooters together on a sunny street with brick buildings and trees, captured by a Baltimore advertising photographer for Fanatics.
Portrait of Tyreek Hill, NFL star
A model and fitness creator poses with her fitness gear and Brooks Running shoes in warehouse studio for e-commerce photographer, Jonathan Hanson, in Chicago.
A beautiful African American woman poses for a portrait against a purple background.
Left: NYC family lifestyle photographer Jonathan Hanson captures a woman holding a smiling baby by a piano in a cozy room. Right: A young child laughs on a rug as someone tickles his belly.
In this portrait advertising campaign by a New York photographer, a woman with blonde hair and a black bandana sits on a pink chair beside a black and white dog. She wears a black top and ripped jeans, with a large green plant against a pale pink wall.

SHAKE SHACK

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Photographed by NYC lifestyle photographer Jonathan Hanson, this campaign captures the vibrant, youthful energy of Shake Shack photographed in their flagship location in New York City’s Meatpacking District. Hanson’s approach centered on real connection, friends sharing burgers, laughter unfolding naturally, and the unmistakable feeling of being in a Shake Shack restaurant. The result is a modern photography campaign that celebrates connection over food—positioning Jonathan Hanson as a go-to lifestyle photographer for brands looking to create work that feels both elevated and real.

Role: Photographer

A person with curly gray hair, wearing an olive green jacket, smiles and laughs at a booth with plants behind them. Two milkshakes with green straws and logo sit on the table—a scene captured by food and lifestyle photographer Jonathan Hanson in NYC.
Captured by fashion lifestyle photographer Jonathan Hanson in New York, a woman leans her head on a man's shoulder as they smile warmly over burgers, crinkle-cut fries, and shakes at a cozy restaurant with green plants and menu signs behind them.

FANATICS GAME DAY

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For photographer and director Jonathan Hanson, this collaboration with Fanatics was about capturing the authentic rhythm of game day. Featuring official gear from the Baltimore Orioles and Houston Astros, the project focuses on the moments that define sports culture beyond the stadium—anticipation, camaraderie, and the shared energy of being a fan. Shot on location in Baltimore, Hanson documented a group of friends as they made their way to a game, leaning into real interactions rather than staged scenes. Eschewing polished poses and overproduced setups, the photography centers on genuine connection and emotion, the unfiltered moments that make live sports feel personal. Through a lifestyle-driven approach, the work tells a deeper story about fandom, community, and the rituals that surround game day.

Role: Photographer

Three friends wearing baseball jerseys laugh together at a bar table. One woman holds a drink with a lime slice. A billiards table and musical murals are visible in the warmly lit background.
Three people in Baltimore Orioles jerseys and caps smile and walk together near an Orioles logo sign at a stadium, captured as if by a fashion lifestyle photographer in New York for Fanatics. One woman holds a drink, and all appear to be enjoying themselves.

CROCS – PERMISSION TO CHILL

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Best known for casual footwear, Crocs set out to connect with the passion and influence of college athletes by entering the cultural intersection of sport, fandom, and everyday style. For the launch of the Mellow Slides, the brand partnered with a new generation of professional athlete-creators who move fluidly between competition and culture. Directed by Jonathan Hanson, the campaign was built around social-first storytelling. Working with NBA standout Jared McCain and Olympic gold medalist gymnast Suni Lee, Hanson shaped a body of work that felt personal, dynamic, and grounded in how fans actually engage with athletes today. Through content shared across the athletes’ owned channels, the campaign invited audiences into the world of Crocs—expanding reach, driving interest, and introducing the Mellow Slides to new communities through genuine connection rather than traditional endorsement.

Role: Director

Jared McCain a basketball star, NIL athlete and part of Duke's basketball team, was featured in a social media ad campaign for shoe brand, Crocs, that was lead by production company, Unrivaled, from their Los Angeles office and directed by Jonathan Hanson.
Clients

Crocs, New Balance, Adidas, DeWalt, Craftsman, Porter-Cable, Williams, Discovery Channel, Miller Lite, Bank of America, JP Morgan Chase, Brooks Running, Freddie Mac, Johns Hopkins, Warrior Lacrosse, Verizon, Visit Baltimore, Olive AI, Erickson

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