Polaris RZR
Kyle Lieberman, Director of Photography
Polaris RZR is the brand’s flagship sport side-by-side line, engineered for high-performance off-road riding across desert, dune, and trail. Shot by Kyle Lieberman, a New York and Salt Lake City based commercial photographer and cinematographer, the project captures the RZR in the rugged Western environments it’s built for, pairing the vehicle’s performance with the kind of grit-forward storytelling Lieberman has developed across automotive, motorsports, and outdoor work for clients including Ford, Audi, Porsche, Hyundai, BRP, and Red Bull.
