Kyle Lieberman served as both director of photography and photographer on “Drive to Create,” a short film for the Hyundai Santa Cruz. Built around Hyundai’s Sport Adventure Vehicle, a model that pairs the comfort of an SUV with the open-bed utility of a pickup, the project follows that same in-between spirit, shaped for the drive between where you live and where you make things. Lieberman led cinematography across the shoot, bringing the automotive, motorsports, and outdoor lifestyle sensibility he’s developed. The result extends the Santa Cruz’s positioning as a vehicle made for creative, adventure-minded lives — built equally for the city and the country beyond it.