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Kyle Lieberman - Photographer
Ford Raptor
Project Details
Close-up of the front grille of a Ford truck with bold FORD lettering and illuminated lights above the grille, captured in black and white. Kyle Liberman captured the image for Ford with Widen Kennedy leading creative. Kyle is represented by Unrivaled a creative production company and is an top automotive photographer.
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This Way!
This Way!

Ford Raptor

See Kyle's Artist Profile

When Ford set out to mark its 2026 return to Formula 1, the brand turned to Wieden+Kennedy New York and a desert proving ground. The resulting campaign, “A Raptor Meets Honey Badger,” puts Daniel Ricciardo, the former F1 driver known to fans as the Honey Badger,  at the wheel of an F-150 Raptor R across the Mojave, with Kyle Lieberman on stills and Trevor Paperny of Field Unit directing the accompanying short film. The work pairs Ricciardo’s debut as Global Ford Racing Ambassador with the brand’s “Ready Set Ford” platform, bridging Ford’s off-road heritage and its Red Bull Powertrains powered F1 future.

Featured Work:

Nightstick – Tactical Gear

Project 2435

Hyundai Santa Cruz

Audi, “Road to Dakar”

Polaris RZR

Former F1 driver, Daniel Ricardo, smiles brightly while wearing a white and blue Ford Racing cap. The background is blurred, focusing on his joyful expression.
A black pickup truck speeding on a dusty, desert road, with motion blur around the vehicle and dust trailing behind, suggesting fast movement through a dry, open landscape. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.
A black Ford Raptor pickup truck is parked on a dirt road in a sunlit mountainous landscape, casting a long shadow. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled. The sky is clear and the mountains in the background are slightly hazy.
A black pickup truck drives off-road on a rocky, dusty trail in a desert landscape with rugged hills and clear blue sky in the background. Dust clouds trail behind the vehicle. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.
A woman and a man sit in the front seats of a Ford vehicle, smiling and laughing together as sunlight shines through the windshield. The background is slightly blurred, suggesting they are outdoors. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.
Two people stand next to a black pickup truck parked outdoors. The man is leaning on the hood and smiling, while the woman faces him, both appearing to enjoy a casual conversation on a sunny day. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.
A distant off-road vehicle kicks up dust as it drives along a dirt path through a desert landscape, with rocky terrain and sparse vegetation visible in the warm sunlight.
A split image showing a pickup truck airborne over rocky terrain on the left, and a person wearing a white helmet standing beside a car in bright sunlight on the right. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.
A black Ford Raptor pickup truck driving off-road at high speed, with its front wheels lifted off the rocky, dusty ground in a desert landscape, mountains visible in the background. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.
A black and white, blurred photo of an off-road vehicle driving over rocky terrain, creating a dynamic and swirling motion effect. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.
Close-up of a truck’s headlight with bold LED strips and a partial view of the grille. The image features warm sunlight and lens flare effects, creating a bright, golden atmosphere. Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo. Kyle is represented by Unrivaled productions.