Menu
Travis Gillett

Travis Gillett Captures Men’s Rugged Boots for Tecovas

A construction worker in a safety vest and helmet sits on a gravel mound near a large conveyor belt that pours gravel onto a growing pile, under a clear blue sky. The photo is from a commercial campaign for Tecovas photographed by Unrivaled photographer, Travis Gillett who specializes in boots and outdoor industrial gear. A bearded construction worker in a yellow safety vest and work boots holds a hard hat, sitting and leaning against a white truck in a dusty, outdoor construction site with gravel piles in the background. Captured in Austin, Texas by industrial photographer Travis Gillett.

Photographer Travis Gillett captures Tecovas rugged work boots in the unforgiving heat of an Austin rock recycling facility, an environment defined by dust, steel, relentless noise and motion. Set against a backdrop of crushed stone and heavy machinery, the imagery leans into the grit of real labor, where durability isn’t a feature, it’s a requirement. Gillett approaches the project with his signature documentary sensibility, using hard sunlight, airborne dust, and the natural texture of the location to shape each frame. Workers move through the space with purpose, their boots worn in and put to the test, grounding the product in authenticity rather than staging. The result is a series that feels honest and hard-earned—positioning Tecovas not just as western-inspired footwear, but as gear built for the kind of work that leaves a mark.

Produced by Unrivaled, a creative production partner known for turning strong ideas into sharper executions. From development through post, the team built a process designed to support both the craft and the story.

If you are interested in learning more about our work, get in touch with one of our producers.

Connect with us on Instagram and Linkedin.