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Travis Gillett

Travis Gillett Photographs Keith Malloy For Tecovas

A man in a cowboy hat, wearing Tecovas boots, plays guitar on a cushioned chair on a rustic porch. A black and white dog sits nearby, while another rests in the corner by the wooden wall. A man in workwear—a denim jacket and cap—carries a surfboard from a rustic barn; on the right, Los Angeles photographer Travis Gillett captures him strapping the board onto a white Jeep in a hilly, dry landscape.

In a commercial landscape often defined by gloss and immediacy, Seattle-based photographer Travis Gillett bridges the quiet and the rugged with the authentic and the aspirational. His latest collaboration for Tecovas stands as a testament to that vision: a campaign where craftsmanship is framed not as a luxury, but as a life-worn identity, one that flows naturally through the surfer-filmmaker Keith Malloy.

Gillett is no stranger to storytelling rooted in the outdoors and workwear. His editorial eye, drawn to subcultures and spaces “operating under the radar,” brings palpable honesty to each frame. It is no surprise that Tecovas, known for their handcrafted cowboy boots, found his his style compelling. The campaign unfolds across California’s rugged terrain just outside of Santa Barbara, where surf and ranch textures converge. Malloy, with his deep connection to surfing and nature, is a natural fit for the brand.

If you are interested in learning more about Travis’ work, get in touch with one of our producers.

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