Les Schwab – Dean Tires
For Les Schwab’s Dean Tires, the retailer’s exclusive, in-house all-terrain brand, Travis Gillett built an image around capability. The lineup is built for the way people actually drive, spanning all-terrain and highway. Travis approached shooting a new pickup low and close, he leaned into the details that sell a tire: tread, stance, the weight of a truck sitting exactly where it should. Clean, confident, and unmistakably product-first, a frame that lets Dean’s engineering speak for itself.
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