“START HERE”
Seattle based healthcare director/photographer, Travis Gillett, captured Inova’s “Start Here” campaign. The campaign strips away the complexity that often defines the category and replaces it with clarity, warmth, and human connection. “Start Here” isn’t just a tagline, it’s a directional idea. A clear, confident entry point that positions Inova as both guide and partner from the very first step of a patient’s journey. Visually, the work avoids clinical tropes in favor of intimate, human-centered storytelling. Patients are captured in moments of decision, reflection, and connection. Natural light, grounded environments, and restrained compositions reinforce a sense of trust and immediacy.