Sofia Jaramillo’s latest campaign for Ford Bronco brings people, vehicles, and wild landscapes into a powerful visual narrative—one that extends far beyond conventional automotive advertising. Through her lens, adventure becomes a vehicle for inclusion, storytelling, and authentic connection. Whether it’s an SUV climbing rocky terrain or a rugged vehicle parked lakeside, Sofia infuses each shot […]

Photographer Sofia Jaramillo’s latest project is a celebration of movement, nature, and the pure joy of trail running. Shot on the trails just outside her home in Sun Valley, Idaho the series captures the raw energy and freedom that comes from being outdoors and in motion. With a mix of pre-planned setups and spontaneous moments, […]

Winter sports have long been cast in a particular image—one shaped by glossy magazines, vintage postcards, and films that often reflected a narrow, Eurocentric vision of who belongs on the mountain. Sofia Jaramillo’s, A New Winter, sets out to change that. This powerful project reimagines the early visual history of skiing in the United States, […]

We are so excited to announce photographer Sofia Jaramillo has joined our roster. Jaramillo is a Colombian-American visual artists based out of Sun Valley, Idaho. Her work focuses on the intersection between athletes and the environment. Her mission is to tell the stories she wished she’d seen as a kid.  Jaramillo got her start in […]