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A dark pickup truck drives along a vast, sandy beach near craggy rock formations.

Kyle Lieberman

Photographer & DP

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This Way!
This Way!
Black and white split image of Hilary Knight in a Red Bull beanie. On the left, she smiles, holding the beanie. On the right, she stands against a metal wall, looking to the side, holding a can, wearing a jacket and jeans. The photo was taken by action and advertising photographer Kyle Lieberman.
Close-up of the front grille and headlights of a black Ford Raptore truck at sunset, with warm sunlight creating a dramatic, golden glow on the vehicle. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled.
A black Ford Raptor pickup truck is parked on a dirt road in a sunlit mountainous landscape, casting a long shadow. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled. The sky is clear and the mountains in the background are slightly hazy.
A futuristic Audi off-road vehicle with gull-wing doors open is parked in a pit lane at sunset. Two people in racing gear stand beside the car, silhouetted against the bright sun. Kyle Lieberman served as co-director of photography on
A motorcyclist performs a high jump off a dirt ramp at sunset in an event for Red Bull, with dust in the air and three people watching nearby. The scene is set outdoors with hills and trees in the background. Outdoor adventure photographer, Kyle Lieberman, photographed the team for Red Bull.
Split image: Left side shows a close-up of a mountain biker in colorful gear and helmet, with a motion blur effect. Right side shows a rider doing a wheelie on a dirt bike across a barren landscape in black and white. Advertising and commercial photographer Kyle Lieberman photographed the both images for an apparel campaign. Represented by Unrivaled, a creative production company.
Split image: Left side shows a close-up of a gold Lamborghini logo on blue paint. Right side features a shiny blue Lamborghini sports car with reflections on its surface under bright lights.
Studio automotive still of Lambo, captured by commercial automotive photographer Kyle Lieberman, represented by commercial production company Unrivaled.
Commercial automotive photographer Kyle Lieberman captured a Lambo in a garage, represented by commercial production company Unrivaled.
A man in a jacket and cap stands outdoors at sunset with his hands in his pockets. Behind him is a white Mercedes G Wagon with the back door open, parked on a grassy area near mountains. The photo was take by automotive advertising photographer, Kyle Lieberman who is represented by one of the best production companies, Unrivaled.
A car with distinctive LED headlights and fog lights is driving at dusk, with its lights cutting through mist or dust, creating a dramatic effect against the sunset sky. Kyle Lieberman is a commercial photographer and director of photography based between New York City and Salt Lake City. Specializing in automotive, motorsports, and outdoor lifestyle work, he brings a grit-forward aesthetic to campaigns shot from studio to mountain to desert.

Ford Mexico

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Kyle Lieberman is back with Ford, this time for Ford México and Wieden+Kennedy. The project puts three corners of the lineup in front of his camera: Mustang, Raptor and Bronco. Each one asks for something different, and Lieberman shoots them that way. It follows his earlier Ford work with W+K New York, “A Raptor Meets Honey Badger,” and adds to an automotive body of work that includes Audi, Hyundai and Polaris.

Role: Photographer

A red Ford Ranger Raptor truck driving through sand and kicking up a large dust cloud in a desert landscape.
A dark blue Ford Mustang driving along a coastal road near the ocean.

Ford

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Photographer Kyle Lieberman shot Ford’s “A Raptor Meets Honey Badger” campaign with Wieden+Kennedy New York, featuring former Formula 1 driver Daniel Ricciardo behind the wheel of the Ford F-150 Raptor R in California’s Mojave Desert. Lieberman delivered campaign stills alongside the short film directed by Trevor Paperny of Field Unit, capturing Ricciardo, nicknamed “Honey Badger”, as Ford expands its motorsport storytelling ahead of its 2026 Formula 1 return. he project extends Ford’s “Ready Set Ford” global platform and coincides with Ricciardo’s role as Global Ford Racing Ambassador, arriving as Ford prepares for its 2026 return to Formula 1 with Red Bull Powertrains.

Role: Photographer

A Ford pickup kicks up a trail of dust as it drives along a dirt path through a rugged, sunlit desert landscape, with rocky terrain and sparse vegetation visible. Kyle Liberman captured the image for Ford with Widen Kennedy leading creative. Kyle is represented by Unrivaled is an top automotive photographer.
Close-up of the front grille of a Ford truck with bold FORD lettering and illuminated lights above the grille, captured in black and white. Kyle Liberman captured the image for Ford with Widen Kennedy leading creative. Kyle is represented by Unrivaled a creative production company and is an top automotive photographer.

Hyundai 

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Photographer Kyle Lieberman shot a commercial campaign for Hyundai, producing both still imagery and video on location in Utah. Drawing on his background in automotive, motorsports, and outdoor lifestyle work, Lieberman captured the vehicle against Utah’s high-desert and mountain landscapes, delivering a campaign rooted in his signature grit-forward aesthetic. The Hyundai project sits alongside Lieberman’s broader automotive portfolio for clients including Ford, Audi, Toyota, and Polaris, reinforcing his position as a go-to photographer for performance and lifestyle automotive campaigns.

Role: Photographer & DP

A winding road curves through lush green mountains under hazy sunlight, with a red car driving along the road and distant mountain ranges visible in the background.Photo by automotive photographer Kyle Lieberman, a Salt Lake City, UT commercial advertising photographer who is repped by the best production company, Unrivaled.

Polaris RZR

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Polaris RZR is the brand’s flagship sport side-by-side line, engineered for high-performance off-road riding across desert, dune, and trail. Shot by Kyle Lieberman, a New York and Salt Lake City based commercial photographer and cinematographer, the project captures the RZR in the rugged Western environments it’s built for, pairing the vehicle’s performance with the kind of grit-forward storytelling Lieberman has developed across automotive, motorsports, and outdoor work for clients including Ford, Audi, Porsche, Hyundai, BRP, and Red Bull.

Role: DP & Photographer

A black off-road vehicle speeds through a dusty terrain, headlights on and dust clouds swirling around its large tires in a rugged outdoor setting. Photographer and DP Kyle Lieberman shot a film for Polaris RZR, capturing the flagship sport side-by-side across rugged Western off-road landscapes.
Clients

Audi, Arc’teryx, Nike ACG, Ford, Porsche, Red Bull, Polaris, Hyundai, SEG, BRP, Smith Optics, Giro, Specialized, Wall Street Journal, Classic Ford Broncos, Armada, Faction, Bose, Swatch, Nos, 100%, Tag Heuer, Anheuser Busch, Honda, Toyota, ESPN, Vans, Rumpl, Mercedes Benz, Fizik, Merrell, Osprey, Asics, Brooks, Saxx, GH Bass, Club Monaco, Avion Tequila, Georgio Armani, Black Sheep Cycling, Ally Outdoors, Copperfit, Radian, BAPE, PNW Components, YT, Luminox.