Kyle Liberman
Director of Photography
Hyundai Santa Cruz
Kyle Lieberman served as both director of photography and photographer on “Drive to Create,” a short film for the Hyundai Santa Cruz. Built around Hyundai’s Sport Adventure Vehicle, a model that pairs the comfort of an SUV with the open-bed utility of a pickup, the project follows that same in-between spirit, shaped for the drive between where you live and where you make things. Lieberman led cinematography across the shoot, bringing the automotive, motorsports, and outdoor lifestyle sensibility he’s developed. The result extends the Santa Cruz’s positioning as a vehicle made for creative, adventure-minded lives — built equally for the city and the country beyond it.
Role: DP & Photographer
Kyle Lieberman served as Director of Photography on the Giro’s campaign that launched the Montaro’s mountain bike helmet. Lieberman led cinematography for the shoot, drawing on his background in action sports, motorsports, and outdoor lifestyle storytelling to capture the helmet on trail in its intended environment. As DP, Kyle led the cinematography from concept through final color grade, developing a visual style that captured both the engineering precision of the helmet and the energy of the trail riding it’s designed for. He balanced dynamic action photography with controlled, detail-focused product shots, giving the Montaro’s design room to stand out while keeping the film grounded in the real-world riding it was built for.
Role: Director of Photography
Personal Work
Kyle Lieberman was the director and DP for this personal project inspired by the Utah Jazz, produced in a new studio using a robot arm and a full production crew. The piece was concepted, shot, edited, and delivered within a single week, a fast turnaround made possible by a tight, experienced team. Kyle served as director, editor, and colorist, with Austin Lamoreaux co-directing and shooting stills. Trey Amici contributed as talent and designer, Victoria Aspen on creative direction and behind-the-scenes, Smiley Wiley on video BTS, and Camp4 Collective providing the studio.
Role: Director & DP
Polaris RZR
Polaris RZR is the brand’s flagship sport side-by-side line, engineered for high-performance off-road riding across desert, dune, and trail. Shot by Kyle Lieberman, a New York and Salt Lake City based commercial photographer and cinematographer, the project captures the RZR in the rugged Western environments it’s built for, pairing the vehicle’s performance with the kind of grit-forward storytelling Lieberman has developed across automotive, motorsports, and outdoor work for clients including Ford, Audi, Porsche, Hyundai, BRP, and Red Bull.
Role: Director of Photography
Utah Mammoth
Kyle Lieberman served as Director of Photography across a series of shoots for the Utah Mammoth, shaping the visual language of the franchise’s on-screen identity. From lighting to lens choice to camera movement, the work brings the speed and physicality of the ice to life, pairing crisp, high-contrast imagery with the raw energy of the game. The result is a bold visual signature built to capture the team’s presence both on and off the ice.
Role: Director of Photography
About Kyle
Kyle Lieberman is a commercial director of photography and director known for a grit-forward aesthetic, work defined by the relationship between people, sport, machines, and rugged terrain. He specializes in automotive, motorsports, and action sports storytelling, capturing vehicles and athletes in the environments they’re built for, from desert race courses to backcountry trails. Equally fluent in stills and motion, Lieberman shoots from studio to mountain to desert with a collaborative, high-energy approach.
Featured Work:
Ford Raptor with Daniel Ricciardo – Photographer
Nightstick Tactical Gear – Photographer
Project 243 – Photographer
Audi, “Road to Dakar” – Director of Photography
