Filson has always stood for enduring quality, heritage craftsmanship, and a frontier-born sense of purpose. So when it came time to tell their story through photography, they turned to someone who lives and breathes that same ethos behind the lens — Travis Gillett.
Shot across the misty mountains and quiet forests, this campaign immerses viewers in the wild soul of the Pacific Northwest. Gillett’s images capture more than product — they evoke a way of life. From close-knit moments around a firepit to the solitude of a fog-draped trail, every frame feels honest, worn-in, and lived.
Whether it’s the grit of raw denim, the grain of waxed canvas, or the patina of a well-worn field jacket, Gillett lets texture do the talking. His lighting is natural, yet cinematic. His compositions deliberate, but never stiff. The result is a series of images that feel both editorial and elemental — elevating Filson’s apparel while grounding it in the terrain it was built for.
As a longtime collaborator with Unrivaled, Gillett brings an artist’s precision and an outdoorsman’s intuition to every shoot. This campaign is no exception — a visual testament to the durability of both the brand and the people who wear it.
If you are interested in learning more about Travis’ work, get in touch with one of our producers.