Travis Gillett Shoots for Poncho’s ’76 Apparel Release For America’s 250 Celebration

A person wearing a helmet and skis is being pulled by a pickup truck across a dry, sandy landscape. The truck has flags on it, and a striped lawn chair sits empty nearby under a blue sky.

Poncho Outdoors tapped Unrivaled director Travis Gillett to bring the '76 Series to life — a collection rooted in the grit and independence that's defined America since 1776. Two people wearing cowboy hats drive a rugged, open-top dune buggy at high speed across a dusty, desert landscape under a clear blue sky.

Poncho Outdoors tapped Unrivaled director and photographer Travis Gillett to bring the '76 Series to life — a collection rooted in the grit and independence that's defined America since 1776. On the left, a man in a blue helmet and goggles holds wooden skis in a desert. On the right, a man stands on a pickup truck with skis leaning against the tailgate, an American flag attached, in the desert.

Poncho Outdoors built a brand on a simple premise: everything you need, nothing you don’t. The ’76 Series takes that philosophy a step further, a collection inspired by the grit and independence that’s defined America since 1776 in celebration of America’s 250th Anniversary. To bring it to life, they turned to Travis Gillett (full project here), a director and photographer represented by Unrivaled.

Gillett approached the campaign across two formats. For the hero video, he shot entirely on Super 8 film, a deliberate choice that trades digital polish for analog grain and warmth. The imperfection is the point. It mirrors the no-shortcuts ethos of the collection and the people it’s built for. For the stills, Gillett brought the same uncompromising eye to a photography suite that captures the rugged, independent spirit of the ’76 Series in frame.

Travis Gillett is a director and photographer represented by Unrivaled, a New York-based creative production company and artist management studio. Unrivaled partners with brands to build photographer and director-driven commercial work.

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