Women in the Trades Lead Tecovas’ First Women’s Campaign
When Tecovas decided to launch its first-ever women’s line, they didn’t want “just another photoshoot.” They wanted authenticity. Gritty hands from welders, contractors, mechanics, and makers, instead of staged models. That’s why they called on Travis Gillett and the team at UNRIVALED.
Shot on location in Austin, Texas, this campaign doesn’t hide behind gloss or polish. Instead, it meets realness head-on: women who were casted from the trades, dusty job sites, workshops, construction zones, industrial yards. Featuring them in their element isn’t just a stylistic choice — it’s a mission. The result? A campaign rooted in real grit, real talent, and real Texan spirit.
What makes this campaign stand out is the way Gillett’s lens captures more than product. Using super 8, motion and stills he shot against the rugged Texan landscapes, framing the boots as tools in a woman’s day-to-day, not a fashion statement, but an essential part of her work, identity, and grit.
See Travis’ artist profile or get in touch with one of our producers.