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Travis Gillett

Commercial Automotive Photographer Travis Gillett Takes Les Schwab To Real Terrain

Photographer Travis Gillett, represented by Unrivaled and working with agency In Good Taste, shot all three of Les Schwab’s in-house tire brands over a week long production in the South West. See the full project here. Les Schwab engineers each one for a different kind of driving, so Travis shot each where it lives.

Dean — all-terrain

Dean is Les Schwab’s all-terrain line — the tire for vehicles that actually work for a living. Travis shot it twice, in two of the places that kind of tire earns its keep.

Ranch hands work cattle beside a Ford F-150 on Les Schwab Dean tires, shot by Travis Gillett, repped by New York agency Unrivaled. A family guides a boat onto its trailer behind a silver pickup on Les Schwab Dean tires, shot by Travis Gillett, represented by Unrivaled commercial production studio New York.

Mazama — range

Mazama is the widest net Les Schwab casts — one in-house brand spanning the full range of how people drive. Reputation 2 for all-season passenger. Open Range HTS for the highway. Open Range A/T Plus for all-terrain. It also carries the longest tread-life promise in the lineup: an 80,000-mile warranty on Reputation 2.

Rivian R1S in the desert, shot by Travis Gillett — represented by NYC auto production company Unrivaled. Profile of a Rivian R1S on desert terrain, automotive photography by Travis Gillett.

Caldera — everyday value

If Dean is the tire for the job, Caldera is the tire for the commute. It’s Les Schwab’s everyday-value line — Confidence All Season and Confidence LT-S — built for the miles nobody photographs: school runs, grocery trips, the long flat middle of ordinary driving.

Blue Honda Civic on Les Schwab Caldera tires parked on a small-town main street, photographed by Travis Gillett — represented by NYC production studio Unrivaled. A blue Honda Civic rolls past a local diner on Les Schwab Caldera tires, captured by Travis Gillett, repped by New York production house Unrivaled.

 

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